Miss Universe Bikini CompetitionMiss Universe The Pageant Miss Universe is an annual international beauty contest that is run by the Miss Universe Organization. The pageant is the most publicized beauty contest in the world with 600 million viewers. Founded in 1952 by California clothing company Pacific Mills. The pageant became part of Kayser-Roth and then Gulf and Western Industries, before being acquired by Donald Trump in 1996. The glamorous live event, featuring the most beautiful women in the universe from more than 80 countries around the world. Contestants are judged in three categories: swimsuit, evening gown and interview, as they vie for the coveted title of Miss Universe. In 2011, for the first time in its 60-year history, the Miss Universe contest was held in Brazil.